Archive for August, 2011
Structured Content, Shifting Context: Responsive Design, Content Strategy & the Future
August 4, 2011
Sara Wachter-Boettcher
This summer I read Ethan Marcotte’s Responsive Web Design – the latest from A Book Apart – with fervor. I’d been hearing bits and pieces about this newfangled approach for a while, but I was anxious to understand it better…and, of course, to figure out if and how content should play a role.
While most of the book was outside my direct skill set (I’ll take my ridiculous tiny sticker now, Erin Kissane), I can assure you of two things:
- This shit is fascinating.
- It will also require a tremendous shift for people who care about content (read: you).
So let’s get to work, shall we?

