Archive for December, 2011

Content audits are essential—the very backbone of content strategy, right? But I’ve got a secret: most of the time, I don’t even do them.

Don’t get me wrong. I love me some quality Excel time. I don’t mind spending a few days weeks neck-deep in the quest to document every single thing about a site’s content. As a consultant, I’d just prefer that you do it yourself.

Yes, you got that right: I like my clients to do their own content audits. Seem like a poor way to make a living as a content strategist for hire? Blasphemous? Or just plain lazy?

Trust me, there’s a method to this madness. Read more