When I first started working on flexible, future-ready content, I spent a lot of time thinking about the content itself: what it means, why it’s important, and how to structure it so those things stay intact across devices and channels.

But then I realized. Tearing down WYSIWYGs and building content models are critical, but they’re just part of the solution. If we want content that’s truly flexible and sustainable, then we have to deal with the messy, complicated, politically charged organizations that are creating it in the first place.

Which is why I’m beyond excited to be 1/3 of the team behind a workshop with Jonathan Kahn and Kate Kenyon, coming up on September 21 in London:

Advocate, Adapt, Align: Using Content Strategy to Change Your Organisation

The web has shifted business forever, and organisations are struggling to keep up. From learning how to listen to customers to adapting for mobile to collaborating across departments on a coherent digital presence, we’re faced with all kinds of new challenges…

The good news is, customer-focused, flexible content strategy can help. In this four-part workshop, you’ll learn how to make change with hands-on exercises, real-life case studies, and informative presentations.

If you want to be an agent of change in your organization or for your clients, I hope you can make it (and definitely register soon—early-bird pricing ends July 2).

Either way, expect to see more on this blog about organizational change—and how to use content strategy and mobile as a way to make tough conversations and lasting change happen.