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	<title>Sara Wachter-Boettcher, Content Strategist</title>
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		<title>Sara Wachter-Boettcher, Content Strategist</title>
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		<title>Introducing: Content Everywhere</title>
		<link>http://sarawb.com/2012/12/12/introducing-content-everywhere/</link>
		<comments>http://sarawb.com/2012/12/12/introducing-content-everywhere/#comments</comments>
		<pubDate>Wed, 12 Dec 2012 14:26:45 +0000</pubDate>
		<dc:creator>Sara Wachter-Boettcher</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[self-indulgent]]></category>

		<guid isPermaLink="false">http://sarawb.com/?p=769</guid>
		<description><![CDATA[Today, about a year after I wrote a sample chapter and convinced Lou Rosenfeld I could pull this off, my...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sarawb.com&#038;blog=22529506&#038;post=769&#038;subd=endlesslycontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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		<title>Thankful, tired, ready: My midyear update</title>
		<link>http://sarawb.com/2012/07/26/midyear-update/</link>
		<comments>http://sarawb.com/2012/07/26/midyear-update/#comments</comments>
		<pubDate>Thu, 26 Jul 2012 11:53:00 +0000</pubDate>
		<dc:creator>Sara Wachter-Boettcher</dc:creator>
				<category><![CDATA[raison d'etre]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[the future]]></category>

		<guid isPermaLink="false">http://sarawb.com/?p=744</guid>
		<description><![CDATA[About a year ago I wrote a little post that asked some big questions about what responsive design, mobile, and...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sarawb.com&#038;blog=22529506&#038;post=744&#038;subd=endlesslycontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>We’ll tell you what you really want: Mobile context, top tasks, and organization-centric thinking</title>
		<link>http://sarawb.com/2012/07/11/mobile-context-top-tasks/</link>
		<comments>http://sarawb.com/2012/07/11/mobile-context-top-tasks/#comments</comments>
		<pubDate>Wed, 11 Jul 2012 12:28:37 +0000</pubDate>
		<dc:creator>Sara Wachter-Boettcher</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[IA]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://sarawb.com/?p=734</guid>
		<description><![CDATA[There’s been a lot of talk lately about how we plan and deliver content for people using mobile devices: Do...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sarawb.com&#038;blog=22529506&#038;post=734&#038;subd=endlesslycontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>Workshop: Structured content and organizational change</title>
		<link>http://sarawb.com/2012/06/14/structured-content-organizational-change/</link>
		<comments>http://sarawb.com/2012/06/14/structured-content-organizational-change/#comments</comments>
		<pubDate>Thu, 14 Jun 2012 14:57:18 +0000</pubDate>
		<dc:creator>Sara Wachter-Boettcher</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[the future]]></category>

		<guid isPermaLink="false">http://sarawb.com/?p=722</guid>
		<description><![CDATA[When I first started working on flexible, future-ready content, I spent a lot of time thinking about the content itself:...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sarawb.com&#038;blog=22529506&#038;post=722&#038;subd=endlesslycontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>This time with feeling: A fresh look at content modeling</title>
		<link>http://sarawb.com/2012/04/23/content-modeling/</link>
		<comments>http://sarawb.com/2012/04/23/content-modeling/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 17:56:36 +0000</pubDate>
		<dc:creator>Sara Wachter-Boettcher</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[IA]]></category>
		<category><![CDATA[methodology]]></category>
		<category><![CDATA[the future]]></category>

		<guid isPermaLink="false">http://sarawb.com/?p=702</guid>
		<description><![CDATA[Database modeling isn’t something you typically associate with a content strategist—particularly not the kind who is obsessed with things like...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sarawb.com&#038;blog=22529506&#038;post=702&#038;subd=endlesslycontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">saraboettcher</media:title>
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			<media:title type="html">Eiffel Tower by Lets.Book</media:title>
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		<item>
		<title>Responsive-Ready Content</title>
		<link>http://sarawb.com/2012/03/07/content-strategy-responsive-design/</link>
		<comments>http://sarawb.com/2012/03/07/content-strategy-responsive-design/#comments</comments>
		<pubDate>Wed, 07 Mar 2012 13:11:22 +0000</pubDate>
		<dc:creator>Sara Wachter-Boettcher</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[IA]]></category>
		<category><![CDATA[the future]]></category>

		<guid isPermaLink="false">http://sarawb.com/?p=630</guid>
		<description><![CDATA[The nice folks at A List Apart published a piece from me last week called Future-Ready Content, which I wrote...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sarawb.com&#038;blog=22529506&#038;post=630&#038;subd=endlesslycontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>26</slash:comments>
	
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			<media:title type="html">saraboettcher</media:title>
		</media:content>

		<media:content url="http://endlesslycontent.files.wordpress.com/2012/03/starbucks-full2.jpg?w=668" medium="image">
			<media:title type="html">Starbucks desktop</media:title>
		</media:content>

		<media:content url="http://endlesslycontent.files.wordpress.com/2012/03/starbucks-ipad.jpg?w=103" medium="image">
			<media:title type="html">Starbucks - iPad Version</media:title>
		</media:content>

		<media:content url="http://endlesslycontent.files.wordpress.com/2012/03/starbucks-smartphone1.jpg?w=41" medium="image">
			<media:title type="html">Starbucks - smartphone</media:title>
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		<media:content url="http://endlesslycontent.files.wordpress.com/2012/03/clover-with-copy-chunks2.jpg?w=602" medium="image">
			<media:title type="html">Starbucks Clover Page</media:title>
		</media:content>

		<media:content url="http://endlesslycontent.files.wordpress.com/2012/03/smartphone-clover1.jpg?w=160" medium="image">
			<media:title type="html">Smartphone Clover</media:title>
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		<media:content url="http://endlesslycontent.files.wordpress.com/2012/03/ethopia-smartphone3.jpg?w=328" medium="image">
			<media:title type="html">Ethopian Sidamo</media:title>
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		<media:content url="http://endlesslycontent.files.wordpress.com/2012/03/smartphone-clover-marked2.jpg?w=211" medium="image">
			<media:title type="html">Smartphone Clover</media:title>
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		<item>
		<title>Why I don&#8217;t (always) do content audits</title>
		<link>http://sarawb.com/2011/12/27/content-audits/</link>
		<comments>http://sarawb.com/2011/12/27/content-audits/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 17:34:05 +0000</pubDate>
		<dc:creator>Sara Wachter-Boettcher</dc:creator>
				<category><![CDATA[agencies and clients]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[methodology]]></category>

		<guid isPermaLink="false">http://endlesslycontent.com/?p=481</guid>
		<description><![CDATA[Content audits are essential—the very backbone of content strategy, right? But I’ve got a secret: most of the time, I don’t...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sarawb.com&#038;blog=22529506&#038;post=481&#038;subd=endlesslycontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Stacks of Paper</media:title>
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			<media:title type="html">saraboettcher</media:title>
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		<title>Consuming Content vs. Loving Language</title>
		<link>http://sarawb.com/2011/09/22/consuming-content-vs-loving-language/</link>
		<comments>http://sarawb.com/2011/09/22/consuming-content-vs-loving-language/#comments</comments>
		<pubDate>Thu, 22 Sep 2011 16:33:42 +0000</pubDate>
		<dc:creator>Sara Wachter-Boettcher</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[language & writing]]></category>

		<guid isPermaLink="false">http://endlesslycontent.com/?p=303</guid>
		<description><![CDATA[Content strategists are known for caring deeply about words. So it’s no surprise that when opinions on language start flying...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sarawb.com&#038;blog=22529506&#038;post=303&#038;subd=endlesslycontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Stop consuming</media:title>
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			<media:title type="html">saraboettcher</media:title>
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		<media:content url="http://endlesslycontent.files.wordpress.com/2011/09/wordle.png?w=300" medium="image">
			<media:title type="html">Wordle</media:title>
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		<media:content url="http://endlesslycontent.files.wordpress.com/2011/09/weasel-words.jpg?w=300" medium="image">
			<media:title type="html">Weasel words</media:title>
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		<item>
		<title>Lightning in London: On Speaking, Very Quickly, at CS Forum</title>
		<link>http://sarawb.com/2011/09/19/lightning-in-london-cs-forum/</link>
		<comments>http://sarawb.com/2011/09/19/lightning-in-london-cs-forum/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 14:11:41 +0000</pubDate>
		<dc:creator>Sara Wachter-Boettcher</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[the future]]></category>

		<guid isPermaLink="false">http://endlesslycontent.com/?p=292</guid>
		<description><![CDATA[Close to two weeks ago now (dude, I’ve been busy), I joined 200+ other content strategists and related web nerds...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sarawb.com&#038;blog=22529506&#038;post=292&#038;subd=endlesslycontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">New Breed</media:title>
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			<media:title type="html">saraboettcher</media:title>
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		<title>IA + CS: A Summer Romance?</title>
		<link>http://sarawb.com/2011/09/01/ia-cs-a-summer-romance/</link>
		<comments>http://sarawb.com/2011/09/01/ia-cs-a-summer-romance/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 15:59:31 +0000</pubDate>
		<dc:creator>Sara Wachter-Boettcher</dc:creator>
				<category><![CDATA[content strategy]]></category>
		<category><![CDATA[IA]]></category>
		<category><![CDATA[the future]]></category>

		<guid isPermaLink="false">http://endlesslycontent.com/?p=276</guid>
		<description><![CDATA[Summer may be waning in your parts, but it’s supposed to hit 112F here in desert suburbia today. So while...<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=sarawb.com&#038;blog=22529506&#038;post=276&#038;subd=endlesslycontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Summer Nights</media:title>
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